About
Ali is thought of by many as the ‘secret weapon’ behind the scenes for many of the world’s elite. But Ali is also a level-headed, down to earth Scot at heart and will make time in his schedule willingly for anyone in need, whenever he can.
Starting My Career
My career began somewhat by accident 20 years ago. Desperately in need of some dental work (I had a severe phobia) I found a dentist whom I felt I could trust to understand. One day while waiting for the anaesthetic to take effect, we got chatting. I was working as a Personal Fitness Trainer, and it was my dentist who suggested adding Hypnotherapy to my skills so that I could help people from the inside out as well as the outside in. I knew nothing of Hypnosis, but I was keen to learn and committed to studying so I took a small course locally. From that moment on I was utterly hooked by the power of the subconscious mind and its capacity to make profound changes.
First Steps
I was 30 years old, living in my mum’s spare room and with about £200 to my name. I had no money to advertise but I had developed some skill and was achieving really good results already. People were saying I had a ‘knack’ for it, which gave me an idea. Maybe I could work with someone well known, a local celebrity, and if they said something nice about me that would help. I approached the biggest talent management agent in Scotland, and we met. She wasn’t convinced, but when one of her clients lost her keys, she asked if I could Hypnotise her to remember where they were. I did and she found them and suddenly everything changed. I signed to Star Management and 6 weeks later I flew from Scotland to Los Angeles to film for MTV.
The Slim Girl’s Box Of Secrets
Following my work in the USA I set about creating a weight loss product to help women lose weight without the need for dieting. I called it The Slim Girl’s Box of Secrets and it sold in over 52 countries and was named ‘one of the world’s most successful weight loss products’ by a national daily newspaper in the UK. Slim Girl’s was great fun to work on with my close friend Tim, but it was also instrumental in the next big step in my career, working with Hay House.
Just Get On With It
Hay House is one of the largest independently owned mind-body-spirit and transformational enterprises in the world with millions of customers in more than 35 countries. I was honoured to sign for Hay House in 2009 and my first Bestseller Just Get On With it was first published on the 4th Jan 2010. It was a personal battle for me to get this book to print. Who was I to write a book like this, let alone for Hay House? Those fears were quickly silenced when it achieved ‘bestseller’ status. Even better, my mum, who had supported me from the start, got to see its success even though she was very ill at the time. That, I think, is my proudest moment to date.
THINGS REALLY START TAKING OFF
An international bestselling book certainly opens doors and what I found when it did was that no matter where my work took me, whether it was around the world, into the lives of the rich and famous and powerful or onto a big stage or TV screen one thing remained the same, the subconscious mind is truly powerful and despite what you might think, it is always trying to help you. To me, when I’m sitting with you and you need help, that’s all I see, and whether I was sitting in a royal palace or back in Wishaw right at the start I can tell you that my philosophy has not changed, it’s all about results.
THE ‘DREADED’ SECOND BOOK… AND THIRD AND FOURTH
They say that writing your first book is easy because you’ve had your whole life to work on it. The second book, that’s the tricky one and it’s true. It was for me too. I wrote a relationship book for men (for real men who want a real relationship) and while I’m very pleased with it, it’s my only book not to be a bestseller. On reflection, I think maybe it needed more pictures!
Hay House kept the faith though and in 2015 the revised edition of Just Get On With It was published. I revised the original text heavily to include my most up to date insights and again I had the honour of another best-selling title.
My most recent book is on NLP and first appeared in the UK with the title. NLP: How to use Neuro Linguistic Programming to change your life. It was a UK bestseller but when it was time to launch it around the world the title had to change to something a little snappier. NLP – Made Easy launched and almost immediately achieved ‘bestseller’ status in the UK and USA before also being translated into several other languages, and this book also forms the foundations of all the NLP courses that I run today.
SHARING MY WORK THROUGH TEACHING
I have seen so much change in my life, truly life changing breakthroughs that have transformed lives for the better and forever. This makes me want to share what I have learned and developed with as many people as possible. Just imagine what could be achieved if more people had the skills to really help others. Many more people could be helped, and so much pain and suffering need not happen if more people knew how to work in the same way I do. To this end I have been teaching my work to others for over 10 years, with over 100 sold out courses in a row, and to tens of thousands of students around the world, many of whom have gone on to become practitioners themselves. Courses run online almost every week so now you can join me no matter where you live.
LIFE BEYOND MY PERSONAL DEVELOPMENT WORK
Most of my time I’m at work, that’s true, but it’s who I am! It’s how I was brought up and where I gain a tremendous amount of satisfaction. Being able to help people is my calling, my passion and something I think I’ll always do.
There is also a life beyond my work; I’m a good husband, and a good friend to a small but wonderful bunch of misfits and talents, many of whom I’ve known since school. I love to explore new places and new food, and to share experiences adventuring with Claire all around the world. I value fairness over flashiness, quality over quantity, and creativity over convention any day of the week. I look forward to being of service…
can hypnosis fix your life?
You can see the incredible, transformative power of Ali’s work in the recent BBC documentary ‘Can Hypnosis Fix Your Life.’
You’ll see two case studies of long term issues and be amazed at just how quickly change is possible when you work like Ali
